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The Email Marketing Mastery course is about maximizing your ROI (return-on-investment) from your email marketing campaign so you have killer click-through and open-rates for your emails. Generate leads for your website through lead magnets. Structure your emails in a way that get opened and clicked and convert to sales. Optimize your email by choosing the best subject lines for your industry.Understand email analytics so you know how to optimize your emails for future campaigns.How to use my favorite (but free) marketing tool to create email marketing campaigns on the fly.