Order Bump is a complimentary item pitched on the checkout page that the user can add to their order with a single tick on the checkbox.

Many business owners prefer to cross-sell items on the product page but that’s not a great strategy.

Simply because people aren’t sure of what they want to buy. They haven’t made up their mind yet.

So yet another pitch can be distracting.

Let them first select the right burger then show the fries or offer a deal on the two.